Approach

THE APPROACH
Building your Brand Blueprint

Personal branding is not about presenting a glossy version of yourself or bragging your way into opportunities. Personal Branding is about uncovering your unique value, taking control of your image, and communicating it authentically.

With proven branding techniques I've mastered over the years, I'll guide you in three easy yet insightfull steps to establish the foundation of your brand -your Brand Blueprint-. This Blueprint offers a crystal-clear view of the incredible product that is YOU. Just like building a house, once your foundation is solid, everything else falls into place. Your brand Blueprint provides clarity for all your actions, and discussing your strengths will feel as natural as breathing (no bragging required). It will empower you to shine authentically as you pursue your ambitions—armed with confidence, energy, and a whole lot of joy.

Think of your Brand Blueprint as the essential toolkit for your personal brand—everything you need to know before you become known!

Yes, I need this!

In three steps to your Brand Blueprint

All you need to know before you become known!

Step 1

Getting the details right

About you

Your added value (think values, superpowers, personality).
Your bragging rights: Skills and achievements that make you a rockstar—your “Reasons to Believe!

About your audience

Who is your ideal audience, who’s eagerly waiting for your offering?
What makes them thick? Dive into their desires, barriers and needs.

Step 2

Connecting the dots

Positioning

What is your unique offering.
How does your offering answers the needs of your audience, like a superhero coming to the recue!
Why should they believe you?

Purpose (your 'why')

What is your greater purpose in life? What is your driver beyond work and earning money?
How does your purpose allign with your positioning (career)?

Step 3

Bring it to life

Personality framework

How does your personality shine through in your style and tone.
What are your do's and don'ts.

Storyline

What is your long, short and pitchstory?

Mediaplan

Which channels (owned,earned,paid) do you want to use to spread your message.*

*Yes, also for the employed! Your channels could be: in-company presentations, weekly memo's, Linkedin, job search etc.

MY BLUEPRINT

Voila! This is a condensed version of my personal Blueprint. Not only does it give you a sneak peek into what to expect from it, but it's also a snapshot of who I am and what it really means to work with me!

Purpose

By sparking enthusiasm and belief in possibilities, I set off a ripple of positivity that brightens the world and empowers women to pursue their passions with energy and joy!

Positioning:

For female mid & late career executives and founders, I am the personal brand sidekick that offers practical and inspiring support, talks and workshops to empower women to build their personal brand foundation, enabling them to shine authentically and enthusiastically as they pursue their ambitions with confidence, energy, and a whole lot of joy. Because of my 15+ years experience in marketing leadership roles, the proven branding techniques, being a feminist and strong advocate for equality and pursuing dreams,

Personality

Sparkling, Pragmatic, Honest, Playful

Values

Adventure, Autonomy, Joy

Superpowers

Action, Motivating, Creative